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Entrepreneurial Business Planning

  • Robert D. Hisrich
  • Veland Ramadani
Chapter
Part of the Springer Texts in Business and Economics book series (STBE)

Abstract

A key aspect of developing a strategy at each level (the enterprise level, the corporate level, the business level, the functional level, and the sub-functional level) is establishing goals and objectives. Goals need to be challenging and yet obtainable with effort. They need to be measurable so that the results can be evaluated and performance appraised. In order to accomplish the goals established and implement the strategy, a business plan is often created as it is an effective tool for providing the direction to the entrepreneur.

Keywords

Business plan Executive summary Description of industry Marketing plan Technology plan Financial plan Operational plan Organizational plan 

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Robert D. Hisrich
    • 1
  • Veland Ramadani
    • 2
  1. 1.College of Business Administration Kent State UniversityKentUSA
  2. 2.Faculty of Business and EconomicsSouth-East European UniversityTetovoMacedonia

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