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E-Commerce: Mechanisms, Platforms, and Tools

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Part of the Springer Texts in Business and Economics book series (STBE)


Upon completion of this chapter, you will be able to:

  1. 1.

    Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.

  2. 2.

    Define e-marketplaces and list their components.

  3. 3.

    List the major types of e-marketplaces and describe their features.

  4. 4.

    Describe electronic catalogs, search engines, and shopping carts.

  5. 5.

    Describe the major types of auctions and list their characteristics.

  6. 6.

    Discuss the benefits and limitations of e-auctions.

  7. 7.

    Describe bartering and negotiating online.

  8. 8.

    Describe virtual communities.

  9. 9.

    Describe social networks as EC mechanisms.

  10. 10.

    Describe the emerging technologies of augmented reality and crowdsourcing.

  11. 11.

    Describe Web 3.0 and define Web 4.0 and Web 5.0.

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Turban, E., Whiteside, J., King, D., Outland, J. (2017). E-Commerce: Mechanisms, Platforms, and Tools. In: Introduction to Electronic Commerce and Social Commerce. Springer Texts in Business and Economics. Springer, Cham.

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