Abstract
Upon completion of this chapter, you will be able to:
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1.
Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.
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2.
Define e-marketplaces and list their components.
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3.
List the major types of e-marketplaces and describe their features.
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4.
Describe electronic catalogs, search engines, and shopping carts.
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5.
Describe the major types of auctions and list their characteristics.
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6.
Discuss the benefits and limitations of e-auctions.
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7.
Describe bartering and negotiating online.
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8.
Describe virtual communities.
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9.
Describe social networks as EC mechanisms.
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10.
Describe the emerging technologies of augmented reality and crowdsourcing.
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11.
Describe Web 3.0 and define Web 4.0 and Web 5.0.
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Turban, E., Whiteside, J., King, D., Outland, J. (2017). E-Commerce: Mechanisms, Platforms, and Tools. In: Introduction to Electronic Commerce and Social Commerce. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-50091-1_2
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