Abstract
The pharmaceutical industry is under increasing pressure to deliver safe and innovative drugs more quickly without incurring unsustainable R&D costs. Regulatory hurdles have risen in tandem with customer expectations making it essential that the science and commercial functions partner early and effectively throughout a molecule’s march from target concept to an optimized, market-ready drug. Unfortunately, numerous examples exist of failures to achieve this key, cross-functional collaboration resulting in well-intentioned drugs paving the road to disappointed hopes. Here we review the key variables and timing of the collaboration between discovery, development, and commercial (new product planning). A successful collaboration ensures that the best molecule is identified and developed resulting in a successful launch, rapid adoption, and broad use over its life with a positive impact on human health.
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© 2017 American Association of Pharmaceutical Scientists
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Reagan, R. (2017). New Product Planning and the Drug Discovery-Development Interface. In: Bhattachar, S., Morrison, J., Mudra, D., Bender, D. (eds) Translating Molecules into Medicines. AAPS Advances in the Pharmaceutical Sciences Series, vol 25. Springer, Cham. https://doi.org/10.1007/978-3-319-50042-3_2
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DOI: https://doi.org/10.1007/978-3-319-50042-3_2
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Publisher Name: Springer, Cham
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