Moodle stands for Modular Object-Oriented Dynamic Learning Environment. Moodle is an open source learning management system (LMS), meaning it is free to anybody under the terms of the General Public License (Brandi, 2005). Many institutions have moved to the Moodle system and usage has grown since its introduction in 2003. Familiarity with Blackboard and WebCT helps with the transition, but Moodle possesses some unique characteristics that make it both better as well as more frustrating than alternative course management systems. Moodle provides a platform to facilitate interaction and create a dynamic learning environment for face-to-face classroom and blended course formats, as well as online courses. However, it can be time-consuming for instructors to learn how to utilize its various features.

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© Academy of Marketing Science 2017

Authors and Affiliations

  • Christina Chung
    • 1
  • Laurie A. Babin
    • 2
  1. 1.Ramapo College of New JerseyMelbourneAustralia
  2. 2.University of Louisiana MonroeMelbourneAustralia

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