Abstract
Marketing is an instructive business domain that serves to inform and educate target markets about the value and competitive advantage of a company and its products. The goal of marketing is to build and maintain a preference for a company and its products within the target markets.
This chapter provides insight into the concept, structure, and elements of the marketing domain from the Blackblot perspective as defined in the Blackblot PMTK Methodology™.
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Steinhardt, G. (2017). Concept of Marketing. In: The Product Manager's Toolkit®. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-49998-7_7
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DOI: https://doi.org/10.1007/978-3-319-49998-7_7
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-49997-0
Online ISBN: 978-3-319-49998-7
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