Skip to main content
SpringerLink
Log in

Communications in Cyberspace: Designs Features

  • Conference paper
  • First Online:
Book cover Digital Transformation and Global Society (DTGS 2016)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 674))

Included in the following conference series:

Abstract

The intensive development of cyberspace regarding the requirements of developing and improving the quality of communication, requires the emergence of some new tools in order to form (certain) communication strategies. In this article the authors describe the various aspects of building an effective communication strategy in cyberspace.

The research purpose was to explore a set of design tools for effective communication strategies in cyberspace. The authors propose a new approach to assessing the prospects of development of cyberspace based on the research presented in the works of D. Burt, A. Kleiner, J.P. Nicholas, et al.

As a result, the following research identified key features common to all online resources: a lack of emphasis on building effective communication strategies of online resources (web-sites, web-pages, networking communities) for interaction with users. This reduces the effectiveness of communication, and poses the problem of low satisfaction within society regarding the results of the interaction with the online resource. Low efficiency is manifested in the form of reduced financial stability of the resource, its popularity with users and decreased satisfaction in communication. For increasing the level of effectiveness of communications in the cyberspace the authors suggest a set of tools that allow you to perform data analysis to assess the effectiveness of engagement strategies, as well as to undertake measures to improve the characteristics of the resource, and adjust its “behavior” with a view to an increase of efficiency.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Bell, D.: The Coming of Post-industrial Society: Experience of Social Forecasting. Academy, Moscow (2004). 788 pages (in Russian)

    Google Scholar 

  2. Bershadskaya, L., Chugunov, A., Trutnev, D.: Information society development in Russia: measuring progress and gaps. In: 2014 Conference on Electronic Governance and Open Society: Challenges in Eurasia (EGOSE 2014), pp. 7–13. ACM, New York (2014). doi:10.1145/2729104.2729122

  3. Bikkulov, A.S., Chugunov, A.V.: The Network Approach in Social Science: Modeling of Social and Economic Processes and Researching in Social Networks. Textbook. ITMO University, St. Petersburg (2013). 124 pages (in Russian)

    Google Scholar 

  4. Burt, D., Kleiner, A., Nicholas, J.P., Sullivan, K.: Cyberspace-2025: today’s decisions, tomorrow’s terrain. In: Navigating the Future of Cybersecurity Policy, vol. 06, p. 47 (2014)

    Google Scholar 

  5. Castells, M.: The information age: economy, society and culture. In: Shkaratan, O.I. (ed.) National Research University Higher School of Economics, Moscow (2000). 608 pages (in Russian)

    Google Scholar 

  6. Castells, M., Fernandez-Ardevol, M., et al.: Mobile Communication and Society: A Global Perspective. MIT Press, Cambridge (2007). 331 pages

    Google Scholar 

  7. Chugunov, A.V.: Information Society Development: Theories, Concepts and Programs: A Training Manual. St. Petersburg state University, St. Petersburg (2007). 101 pages (in Russian)

    Google Scholar 

  8. Eggers, D.W., Jaffe, J.: Gov on the Go: Boosting Public Sector Productivity by Going Mobile. Deloitte Development LLC, 18 Feb 2013. 40 pages

    Google Scholar 

  9. Ershova, T., Hohlov, Y., Shaposnik, S.B.: Spatial and social aspects of the digital divide in Russia. In: Andreasson, K. (ed.) Digital Divides: the New Challenges and Opportunities of e-Inclusion, pp. 79–106. CRC Press, Boca Raton (2015)

    Google Scholar 

  10. Graham, M., Hale, S.A., Stephens, M.: Map Concept Derived from Geographies of the World’s Knowledge. Convoco! Edition, London (2011). 29 pages

    Google Scholar 

  11. Guchinskaia, O.F., Dashinimaeva, E.B.: Communication Strategy: Features of the Formation in Modern Cyberspace. Sci. Forum Siberia 1, 125–128 (2015). (in Russian)

    Google Scholar 

  12. Guchinskaia, O.F., Kudryavtseva, M.V.: The electronic distance technologies using as a tool of open education in the Russian Federation. In: Proceedings of the XVIII Conference of Information Society: Education, Science, Culture and Technology of the Future, pp. 72–81. ITMO University, St. Petersburg (2014) (in Russian)

    Google Scholar 

  13. Kumar, H.: Could cyberspace turn into empty space? In: South China Morning Post, 09 Aug 2014. http://www.scmp.com/comment/insight-opinion/article/1569545/could-cyberspace-turn-empty-space

  14. Martin, W.J.: The information society (abstract). In: Vinogradov, V.A., et al. (eds.) Theory and Practice of the General Value of Scientific Information, vol. 3, pp. 115–123. Academy of Sciences of the USSR, Moscow (1990) (in Russian)

    Google Scholar 

  15. Masuda, Y.: The Information Society as Post-industrial Society. World Future Society, Washington, D.C. (1981). 171 pages

    Google Scholar 

  16. Misnikov, Y.G., Chugunov, A.V.: E-participation in EEU: the conceptualization of monitoring studies in the context of the un goals for sustainable development. Eurasian Law J. 1(92), 314–318 (2016). (in Russian)

    Google Scholar 

  17. Orlov, R.A.: The Organization of Information Impact the Hidden Methods of Marketing. Innov. Inf. Commun. Technol. 1, 633–635 (2014). (in Russian)

    Google Scholar 

  18. Porat, M.U.: The Information Economy: Definition and Measurement. U.S. Dept. of Commerce, Office of Telecommunications, Washington (1977). 249 pages

    Google Scholar 

  19. Shelomentsev, V.V.: Internet and modern information technology in marketing research. Acad. Bull. 2(20), 104–106 (2012). (in Russian)

    Google Scholar 

  20. The index of readiness of Russian regions to the information society 2013–2014. Analysis of information inequality in Russian regions. In: Ershova, T., Hohlov, Y., Shaposnik, S.B. (eds.) Information Society Development Institute, Moscow (2015). 534 pages (in Russian)

    Google Scholar 

  21. Tkachenko, E.V.: Communicative activities in virtual communities. Theory Pract. Soc. Dev. 16, 199–201 (2015). (in Russian)

    MathSciNet  Google Scholar 

  22. Tolstikova, I.I.: Cultural studies of cyberspace and social interaction in the internet. In: Information Resources of Russia, No. 6(136), pp. 22–26 (2013). (in Russian). http://elibrary.ru/item.asp?id=20862471

  23. Tolstikova, I.I., Shubinskii, M.I.: Museum’s website as a significant tool: case of the Baltic-Sea region. In: Multi Conference of Computer Science and Information Systems: Proceedings of the International Conferences: ICT, Society and Human Beings, pp. 313–318 (2014)

    Google Scholar 

  24. Tolstikova, I., Shubinskiy, M., Nizomutdinov, B.: Hospital websites as a tool of health service. In: Proceedings of International Conference on Electronic Governance and Open Society: Challenges in Eurasia (EGOSE), pp. 136–142. ITMO University, St. Petersburg (2015)

    Google Scholar 

  25. Welsh, A., Lavoie, J.A.: E-Business’ risks: an examination of risk-taking, online disclosiveness and cyberstalking victimization. Cyberpsychology J. Psychosoc. Res. Cyberspace 6(1) (2012). art. 4. doi:10.5817/CP2012-1-4. http://www.cyberpsychology.eu/view.php?cisloclanku=2012051301&article=4

Download references

Author information

Authors and Affiliations

  1. ITMO University, Saint Petersburg, Russia

    Olga F. Guchinskaia & Irina I. Tolstikova

Authors
  1. Olga F. Guchinskaia
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Irina I. Tolstikova
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Olga F. Guchinskaia .

Editor information

Editors and Affiliations

  1. ITMO University, St. Petersburg, Russia

    Andrei V. Chugunov

  2. Saint Petersburg State University, St. Petersburg, Russia

    Radomir Bolgov

  3. National Research University Higher School of Economics, St. Petersburg, Russia

    Yury Kabanov

  4. Eotvos University Budapest, Budapest, Hungary

    George Kampis

  5. Universität Koblenz-Landau, Koblenz, Rheinland-Pfalz, Germany

    Maria Wimmer

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing AG

About this paper

Cite this paper

Guchinskaia, O.F., Tolstikova, I.I. (2016). Communications in Cyberspace: Designs Features. In: Chugunov, A., Bolgov, R., Kabanov, Y., Kampis, G., Wimmer, M. (eds) Digital Transformation and Global Society. DTGS 2016. Communications in Computer and Information Science, vol 674. Springer, Cham. https://doi.org/10.1007/978-3-319-49700-6_8

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-49700-6_8

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-49699-3

  • Online ISBN: 978-3-319-49700-6

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation