Abstract
The Internet has profoundly changed the nature of ads by making them interactive. We are currently observing an evolution to the Internet of Things (IoT) and it is inevitable that interaction designers will utilize IoT for creating a new ilk of interactive ads. In this paper, we present evidence that the attitude towards a TV ad interacting with a robot is positive when compared to the absence of interaction. Furthermore, we sketch the interaction space of TV ads and generally TV content with smart objects.
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© 2017 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
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Khan, V.J., Bonné, D., Shahid, S. (2017). Interactive Advertisements in an IoT Era. In: Poppe, R., Meyer, JJ., Veltkamp, R., Dastani, M. (eds) Intelligent Technologies for Interactive Entertainment. INTETAIN 2016 2016. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 178. Springer, Cham. https://doi.org/10.1007/978-3-319-49616-0_10
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DOI: https://doi.org/10.1007/978-3-319-49616-0_10
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