Interactive Advertisements in an IoT Era

  • Vassilis Javed Khan
  • Dion Bonné
  • Suleman Shahid
Conference paper
Part of the Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering book series (LNICST, volume 178)


The Internet has profoundly changed the nature of ads by making them interactive. We are currently observing an evolution to the Internet of Things (IoT) and it is inevitable that interaction designers will utilize IoT for creating a new ilk of interactive ads. In this paper, we present evidence that the attitude towards a TV ad interacting with a robot is positive when compared to the absence of interaction. Furthermore, we sketch the interaction space of TV ads and generally TV content with smart objects.


Interactive advertisement Human robot interaction IoT 


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Copyright information

© ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2017

Authors and Affiliations

  • Vassilis Javed Khan
    • 1
  • Dion Bonné
    • 2
  • Suleman Shahid
    • 2
    • 3
  1. 1.Eindhoven University of TechnologyEindhovenThe Netherlands
  2. 2.Tilburg UniversityTilburgThe Netherlands
  3. 3.Lahore University of Management SciencesLahorePakistan

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