Creative Co-production: The Adaption of an Open Innovation Model in Creative Industries

Chapter
Part of the International Series on Computer Entertainment and Media Technology book series (ISCEMT)

Abstract

Advanced information systems enable digital media and creative industries to use collaborative networks to boost creative co-production not only across organizational boundaries, but also across geographies. The initial success of crowdsourcing and other open-innovation strategies encourages these industries to consider creative co-production as a viable option for future development. This chapter suggests a general theoretical framework for the implementation of co-production in creative industries based on three components: co-creation environment, network coordination, and experiential communication. The proposed framework is sufficiently general yet grounded in the phenomenon to guide future research and development.

Keywords

Marketing Assure 

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Copyright information

© Springer International Publishing AG 2016

Authors and Affiliations

  1. 1.University of Hawaii at ManoaHonoluluUSA

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