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Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey pp 19–49Cite as

Palgrave Macmillan

Public Diplomacy: The New Foreign Policy “Tool”

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Part of the book series: Palgrave Macmillan Series in Global Public Diplomacy ((GPD))

Abstract

This chapter introduces how public diplomacy is defined and studied in this book. The first section presents a summary of a variety of disciplinary approaches, all of which accentuate the importance of certain aspects of the concept and study parts of the practice. The second section discusses the characteristics of “new” public diplomacy and introduces two changes: the focus shift from communication to relationship building and the globalization of the practice and provides a working definition of public diplomacy that is used throughout the research. The third section links public diplomacy with foreign policy through measurement practices. The key point in this section is the discussion between project outputs and outcomes. In order to connect public diplomacy with foreign policy, this study argues that the project-based success criteria—such as number of visitors to an exhibition or positive participant testimonies after an exchange project—should be used to reflect on how a given project might help advance national interests. The chapter is concluded with arguing for the necessity of studying the practice to advance our understanding of public diplomacy.

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    Efe Sevin

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Sevin, E. (2017). Public Diplomacy: The New Foreign Policy “Tool”. In: Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-49334-3_2

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