Abstract
This chapter provides the background for the research puzzle—why do states communicate with foreign audiences?—and shares the significance of the research with the readers—why do we need to explore the role of communication in foreign policy? The chapter first asks why public diplomacy carries out the label diplomacy. The question is answered by outlining the characteristics necessary for a process to be called “diplomatic.” The next section discusses why and how diplomatic practices expanded to include processes beyond state-to-state communications. The third section introduces public diplomacy as a modern and more nuanced international communication tool that helps states to communicate with foreign non-state actors. The fourth section is dedicated to the research question: how does public diplomacy work? This chapter is concluded by sharing information about the upcoming chapters.
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Sevin, E. (2017). The Need for Communication. In: Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-49334-3_1
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