Commandment 8

Linked: People, Media and Networks
  • Ralph Tench
  • Dejan Verčič
  • Ansgar Zerfass
  • Ángeles Moreno
  • Piet Verhoeven


We all love to be connected. Today we are saturated with opportunities to make friends, meet up with colleagues, find new partners and search for old ones. It is surprising we can keep any relationships as we solicit, pursue, build, relocate and re-establish numerous individual and group relationships. And this is just in our private lives. As communicators we then overlay this with professional work contacts, which spread and grow particularly over social media platforms. But it has always been this way for the professional communicator with a journalistic lineage to the ‘contacts’ book. So how does this play out in today’s world? And, explicitly, in the contemporary communication department? How do the best communicators within these excellent departments manage relationships? In this chapter we explore the challenges of what we discuss as the key criteria of excellence in this eighth commandment: be intricately linked both inside and outside the organisation.


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Ralph Tench
    • 1
  • Dejan Verčič
    • 2
  • Ansgar Zerfass
    • 3
  • Ángeles Moreno
    • 4
  • Piet Verhoeven
    • 5
  1. 1.Leeds Beckett UniversityLeedsUnited Kingdom
  2. 2.University of LjubljanaLjubljanaSlovenia
  3. 3.University of LeipzigLeipzigGermany
  4. 4.Universidad Rey Juan CarlosMadridSpain
  5. 5.University of AmsterdamAmsterdamThe Netherlands

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