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The Demand for International Football Telecasts in the United States

Part of the book series: Palgrave Pivots in Sports Economics ((PAPISE))

Abstract

Despite the increasing importance of media rights, only a few papers have previously dealt with TV demand in sports. Chapter 3 offers an overview of previous empirical findings by discussing the determinants of TV demand, i.e. standard economic aspects, quality aspects, the uncertainty of outcome, opportunity costs and other aspects.

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Notes

  1. 1.

    An overview of papers focusing on the demand for football telecasts is provided in Appendix A.1

  2. 2.

    TV ratings account for the percentage of the total population of televisions tuned to a particular programme. TV shares account for the percentage of televisions actually in use. Minute-by-minute ratings account for the audience per minute divided by the total of a population. TV ratings, TV shares and minute-by-minute ratings measure the relative demand for broadcasts, as they depend on what else is on television at the time. Audience sizes report the total population of TVs tuned to a particular program and measure the absolute demand of the broadcast.

  3. 3.

    For an extensive discussion on methodological issues related to the measurement of expenditure elasticities see Pawlowski and Breuer (2012).

  4. 4.

    A detailed overview of the findings of football-related research with regard to the impact of UOH is provided in Appendix A.1.

  5. 5.

    In contrast to TV demand, findings from studies on stadium demand show that audience size increases both at the beginning and the closing of the season pointing towards a U-shape relationship between matchdays and in-stadium attendance (e.g. Pawlowski and Anders 2012; Pawlowski and Nalbantis 2015).

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Authors and Affiliations

  1. University of Tübingen, Faculty of Economics and Social Sciences, Tübingen, Baden-Württemberg, Germany

    Georgios Nalbantis

  2. University of Tübingen, Faculty of Economics and Social Sciences, Tübingen, Baden-Württemberg, Germany

    Tim Pawlowski

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Nalbantis, G., Pawlowski, T. (2016). State of Research. In: The Demand for International Football Telecasts in the United States . Palgrave Pivots in Sports Economics. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-48075-6_3

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