Abstract
This chapter introduces the Business Model Canvas (BMC), an open-source, design-thinking tool. In step-by-step detail, each of the four quadrants of the sustainability lens is applied to the nine sections of the BMC, creating an array of 36 different angles and approaches for enterprises to imagine and realize sustainable development.
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Stenn, T.L. (2017). Focus on the Business Model Canvas. In: Social Entrepreneurship as Sustainable Development. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-48060-2_4
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DOI: https://doi.org/10.1007/978-3-319-48060-2_4
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