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Focus on the Business Model Canvas

  • Tamara L. Stenn
Chapter
  • 1.5k Downloads

Abstract

This chapter introduces the Business Model Canvas (BMC), an open-source, design-thinking tool. In step-by-step detail, each of the four quadrants of the sustainability lens is applied to the nine sections of the BMC, creating an array of 36 different angles and approaches for enterprises to imagine and realize sustainable development.

Keywords

Business Model Canvas Key partners Value proposition Customer segments Revenue Design thinking 

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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Tamara L. Stenn
    • 1
  1. 1.SIT Graduate InstituteBrattleboroUSA

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