Special Session: Culture, Socialization and Publishing: Journal Requirements and Issues that Reduce the Value of Empirical Insights

Abstract

Given the increasing number of papers submitted to marketing journals and the growing desires of individuals and institutions from emerging nations to enter the academic mainstream, the session focuses on how culture and socialization influence motivation to publish in mainstream marketing journals.

Through discussions, we will explore the factors that define and set the agenda of academic motivation towards journal selection in marketing against the backdrop of what is expected when publishing in mainstream marketing journals. To what extent do culture and socialization define and set the agenda of academics towards journal selection in marketing given the differences in culture and possible expectations of new entrants? The session presents a number of specific topics and issues that directly relate to how scholars’ motivation to publish may differ from “top journal’ expectations. Discussions provide insight to the influence these factors have within the context of journal expectations and requirements (methodological rigour, research integrity and publication ethic) and the issues that reduce the value of empirical insights.

Using a combination of short presentations, expert panel insights and a town hall interactive format between panel members and the audience, the session will focus on topics and issues such as:

• Cross-cultural differences, institutional perspectives and motivations to publish—metrics and equivalence.

• Complexity behind the value of reporting—do new entrants pick up good or bad habits from the extant literature in the “top-ranked journals”?

• Mentor—student socialization—do students pick up bad habits from us?

• Sample quality and representativeness.

• Issues underlying data ethics and data integrity.

The panel members for this session are experts in their fields and have extensive experience in working with a range of marketing journals.