Abstract
Consumers recently organize themselves for sharing assets in what is being called the sharing or collaborative economy (Belk 2014; Lamberton and Rose 2012). Online platforms allow for sharing cars, tools, travel accommodation, and more. Some purchase with sharing in mind, while others pay to receive access (Bardhi and Eckhardt 2012). In line with work by Belk (2010, 2014) our discussion of shared ownership will include shared access to objects.
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Claus, B. (2017). Feeding the 5000: An Extended Abstract on the Value of Shared Objects as a Function of the Number of People Shared With. In: Rossi, P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-47331-4_226
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DOI: https://doi.org/10.1007/978-3-319-47331-4_226
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