Music and Associations: Cultural Impact on Musical Perception

  • Ulrika VarankaitėEmail author
Part of the Numanities - Arts and Humanities in Progress book series (NAHP, volume 2)


The sophisticated technologies and new media influence our everyday life as well as our cultural and musical environments. We are able to listen to music and/or music may reach us almost anywhere and anytime (TV, radio, supermarkets, street musicians, etc.), thus forming our musical perception and experience. The paper focuses on the relation between cultural environments and perception of audible music language. The investigation involves not only social and musical semiotics as fields of study, but also music psychology, which helps us to understand more about musical meaning and affective response to music. The article is based on an empirical case and presents the musical experiment that has revealed different meaningful reflections of human’s musical perception in today’s world.


Affective Response Visual Imagery Music Video Musical Perception Musical Piece 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.International Semiotics InstituteKaunas University of TechnologyKaunasLithuania

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