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Corporate Social Responsibility and Social Costs

  • John Joshua
Chapter
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Abstract

The final section will discuss the issue of corporate social responsibility (CSR). CSR goes beyond the legal and regulatory requirements. However, the tobacco companies have used CSR to enhance their image within the market. It will be argued that the marketing of a lethal product cannot be reconciled with the concept of CSR. According to the WHO (World Health Organization Technical manual, 2010), tobacco companies have tried to prevent the implementation of health policies. WHO’s FCTC intends to protect the political decision-making process from vested interests. It is argued that as tobacco is one of the deadliest products, nicotine should come under a similar regulatory framework as other drugs.

Keywords

Corporate social responsibility (CSR) Marketing Regulatory framework Vested interests 

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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • John Joshua
    • 1
  1. 1.Deakin UniversityMelbourneAustralia

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