A Fresh Approach to Public Engagement
Chapter 1 introduces the core theme of the book: that to make meaningful progress on climate change, a fresh approach to public engagement based on five key principles is required. To date, public engagement initiatives have produced limited results: most people hold no strong views about climate change, a social silence is pervasive, and climate change has become a politically polarised issue in many Western nations. Even those who accept the reality of the problem are often dismissive of the role they can play in solving it – most people have not yet heard a story about climate change that sounds like it was written ‘for them’. In this book we argue that a fresh approach is required, based on peer-led participatory engagement – talking climate – not ‘nudging’ people into small changes in energy behaviours.
KeywordsPublic engagement Fresh approach Communication Participatory Principles Climate change Talking climate
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