Non-trivial Reputation Effects on Social Decision Making in Virtual Environment

Conference paper

DOI: 10.1007/978-3-319-45982-0_11

Part of the Lecture Notes in Computer Science book series (LNCS, volume 9934)
Cite this paper as:
Duradoni M., Bagnoli F., Guazzini A. (2016) Non-trivial Reputation Effects on Social Decision Making in Virtual Environment. In: Bagnoli F. et al. (eds) Internet Science. INSCI 2016. Lecture Notes in Computer Science, vol 9934. Springer, Cham


Reputation systems are currently used, often with success, to ensure the functioning of online services as well as of e-commerce sites. Despite the relationship between reputation and material cooperative behaviours is quite supported, less obvious appears the relationship with informative behaviours, which are crucial for the transmission of reputational information and therefore for the maintenance of cooperation among individuals. The purpose of this study was to verify how reputation affects cooperation dynamics in virtual environment, within a social dilemma situation (i.e., where there are incentives to act selfishly). The results confirm that reputation can activate prosocial conducts, however it highlights also the limitations and distortions that reputation can create.


Reputation Cooperation Social dilemma Social decision making Social heuristics 

Copyright information

© Springer International Publishing AG 2016

Authors and Affiliations

  • Mirko Duradoni
    • 3
  • Franco Bagnoli
    • 1
    • 2
  • Andrea Guazzini
    • 2
    • 3
  1. 1.Department of Physics and AstronomyUniversity of Florence and INFNFlorenceItaly
  2. 2.Center for the Study of Complex DynamicsUniversity of FlorenceFlorenceItaly
  3. 3.Department of Science of Education and PsychologyUniversity of FlorenceFlorenceItaly

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