Abstract
Most developed economies are characterized by a strong orientation towards consumerism and individuals often draw on possessions to construct their self-identities. However, this orientation is largely unsustainable and a change is imperative to relieve global resource pressure. The nascent economy of sharing might provide a resort, as it is commonly associated with a more efficient resource usage. To explore possible major developments in the context of the sharing economy, and to better understand its implications for a sustainable development, the current research presents first findings of a Policy Delphi study among a global sample of experts in academia, business, and policy. Findings show that besides its inherent environmental sustainability, sharing is considered to be a promising avenue to social sustainability as it can fulfill important integration functions and open the marketplace to previously excluded individuals. While expectations vary, business leaders are most optimistic and foresee a disruption of current market systems. The business sector’s strong focus on sharing ventures is viewed critically by some experts, who believe the capitalist orientation contrasts and undermines the collectivist spirit of sharing systems. Public policy makers are called upon to more actively engage with the sharing economy and to develop a stable legislative framework.
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Gruber, V. (2017). Insights from a Policy Delphi on the Future of the Sharing Economy. In: Stieler, M. (eds) Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-45596-9_173
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DOI: https://doi.org/10.1007/978-3-319-45596-9_173
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