Gamification Analytics—Methods and Tools for Monitoring and Adapting Gamification Designs

  • Benjamin HeilbrunnEmail author
  • Philipp Herzig
  • Alexander Schill
Part of the Progress in IS book series (PROIS)


Gamification analytics describe methods and tools that help to monitor the success of gamification projects, to understand a user’s behaviour, and to adapt gamification designs. Even though experts agree on the importance of these activities, concrete processes and software tools have not been investigated yet. This chapter advocates and introduces gamification analytics related activities based on the findings of a study with gamification experts and illustrates them in a hypothetical gamification scenario. In the following, we identify and assess tools regarding their applicability for the presented analytical activities. This chapter helps practitioners to implement a data-driven monitoring and adaptation process within gamification projects and supports them in corresponding technology-decisions. The conclusion provides researchers with a basis for further research in the gamification analytics domain.


User Group User Behaviour User Property Business Goal Relevant Metrics 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  • Benjamin Heilbrunn
    • 1
    Email author
  • Philipp Herzig
    • 1
  • Alexander Schill
    • 2
  1. 1.SAP SEPotsdamGermany
  2. 2.TU DresdenDresdenGermany

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