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Workshop on E-Business

WEB 2015: E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life pp 15–26Cite as

Discovering the Voice from Travelers: A Sentiment Analysis for Online Reviews

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Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 258))

Abstract

We proposed a model on the basis of a sentiment analysis in terms of positive and negative words and the concept of credibility inferred from prospect theory. This study used TripAdvisor to examine the proposed model and selected 10 out of 271 hotels in Las Vegas between January and February 2015, which is the peak season for traveling to Las Vegas. Through the sentiment analysis, we determined that the overall ranking of the 10 hotels decreased. However, the ranking of Skylofts at MGM Grand decreased by only 1 level. The rankings of the 9 other hotels decreased by 2 or more levels after the credibility factor was considered. Moreover, the credibility factor affected the overall ranking. Apparently, the credibility factor has a higher influence on hotel ranking than the sentiment analysis does. These results revealed that negative emotions and low-credibility reviews have a high influence on hotel ranking.

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Author information

Authors and Affiliations

  1. Department of Business Administration, Tamkang University, New Taipei City, Taiwan

    Wei-Lun Chang

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  1. Wei-Lun Chang
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Correspondence to Wei-Lun Chang .

Editor information

Editors and Affiliations

  1. Department of Decision and Information Sciences, Oakland University, Rochester, Michigan, USA

    Vijayan Sugumaran

  2. Virginia Commonwealth University, Richmond, Virginia, USA

    Victoria Yoon

  3. Beckman Institute for Advanced Science and Technology, University of Illinois at Urbana–Champaign, Urbana, Illinois, USA

    Michael J. Shaw

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© 2016 Springer International Publishing Switzerland

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Chang, WL. (2016). Discovering the Voice from Travelers: A Sentiment Analysis for Online Reviews. In: Sugumaran, V., Yoon, V., Shaw, M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life. WEB 2015. Lecture Notes in Business Information Processing, vol 258. Springer, Cham. https://doi.org/10.1007/978-3-319-45408-5_2

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