V-Day Selfies in Beijing: Media Events and User Practices as Micro-Acts of Citizenship

  • Gabriele de SetaEmail author
  • Michelle Proksell


Zipai, or ‘taking a picture of oneself’, is an extremely popular practice across an increasingly digitally mediated China. The principal platforms through which Chinese digital media users share their zipai are mobile micro-messaging and social contact apps such as WeChat. This chapter follows a highly visible media event – the 2015 V-Day military parade in Beijing – and its representation across micro-media practices of spectatorship to rethink the role of zipai in the construction of contemporary forms of Chinese citizenship.


China Media events Media practices Micro-media Military parade Zipai WeChat 


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Institute of Ethnology, Academia SinicaTaipeiTaiwan
  2. 2.Maastricht UniversityFaculty of Arts and Social SciencesMaastrichtThe Netherlands

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