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From Corporate Social Responsibility to Disruptive Innovation: Samsung’s Green Memory Initiative

  • Poonacha K. Medappa
  • Shirish C. Srivastava
Chapter
Part of the Advances in Business Ethics Research book series (ABER, volume 7)

Abstract

While companies are ceaselessly employing several Corporate Social Responsibility (CSR) initiatives, few can claim real business value from such practices. The case describes CSR practices implemented by Samsung Electronics that not only created value for the company but also resulted in disruptive innovations, which have the potential to change the face of the computer memory industry. Guided by its philosophy of ‘ceaseless innovation’, Samsung’s green memory solutions have evolved into environmentally sustainable products that can also provide substantial financial returns. The case traces the history of Samsung’s green management initiative – starting since its inception in 2009 till the creation of its present day 5th generation green memory products. The study highlights the growing significance of CSR practices for technology companies and reaffirms the potential large-scale impact of such initiatives on the company’s competitiveness and to the direction of innovation in the industry as a whole.

Keywords

Corporate Social Responsibility Corporate Social Responsibility Activity Hard Disk Drive Corporate Social Responsibility Initiative Corporate Social Responsibility Practice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  1. 1.Information Systems & Operations Management (ISOM) DepartmentHEC, ParisJouy en Josas CedexFrance

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