Gamification and Human Factors in Quality Management Systems: Mapping from Octalysis Framework to ISO 10018

  • Mary-Luz Sanchez-GordónEmail author
  • Ricardo Colomo-Palacios
  • Eduardo Herranz
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 633)


Human factors are important in order to achieve outcomes which are consistent and aligned with organizational strategies and values. However, understanding how to successfully deal with human factors involved in a Quality Management System is a challenging issue. Therefore, there is a need to move beyond traditional mechanisms to manage human aspects. While much attention has focused on the motivation of people though gamification in recent years our mapping found that others human factors described in ISO 10018 such as communication, education, engagement and teamwork could be achieved. Nevertheless, getting the best out of people is not always easy and it is a challenge that cannot be ignored.


Gamification Octalysis ISO 10018 Human factors 


  1. 1.
    ISO: ISO 10018 Quality Management - Guidelines on People Involvement and Competence, Geneva (2012)Google Scholar
  2. 2.
    Huotari, K., Hamari, J.: A definition for gamification: anchoring gamification in the service marketing literature. Electron. Mark. (2016, in press)Google Scholar
  3. 3.
    Pedreira, O., García, F., Brisaboa, N., Piattini, M.: Gamification in software engineering – a systematic mapping. Inf. Softw. Technol. 57, 157–168 (2015)CrossRefGoogle Scholar
  4. 4.
    Dorling, A., McCaffery, F.: The gamification of SPICE. In: Mas, A., Mesquida, A., Rout, T., O’Connor, R.V., Dorling, A. (eds.) SPICE 2012. CCIS, vol. 290, pp. 295–301. Springer, Heidelberg (2012)CrossRefGoogle Scholar
  5. 5.
    Deterding, S., Dixon, D., Khaled, R., Nacke, L.: From game design elements to gamefulness: defining “gamification.” In: Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, pp. 9–15. ACM, New York (2011)Google Scholar
  6. 6.
    Mora, A., Riera, D., Gonzalez, C., Arnedo-Moreno, J.: A literature review of gamification design frameworks. In: 2015 7th International Conference on Games and Virtual Worlds for Serious Applications (VS-Games), pp. 1–8 (2015)Google Scholar
  7. 7.
    Merrill, P.: ISO 10018 The best of people. ISO Focus, pp. 28–31 (2012)Google Scholar
  8. 8.
    Merrill, P.: The people principle. Qual. Prog. 46, 42–44 (2013)Google Scholar
  9. 9.
    Chou, Y.: Actionable Gamification: Beyond Points, Badges, and Leaderboards. Octalysis Media, USA (2015)Google Scholar
  10. 10.
    Herranz, E., Colomo-Palacios, R., de Amescua Seco, A.: Gamiware: a gamification platform for software process improvement. In: O’Connor, R.V., Umay Akkaya, M., Kemaneci, K., Yilmaz, M., Poth, A., Messnarz, R. (eds.) EuroSPI 2015. CCIS, vol. 543, pp. 127–139. Springer, Heidelberg (2015). doi: 10.1007/978-3-319-24647-5_11 CrossRefGoogle Scholar
  11. 11.
    Herranz Sánchez, E., de Colomo-Palacios, R., de Amescua Seco, A., Yilmaz, M.: Gamification as a disruptive factor in software process improvement initiatives. J. Univ. Comput. Sci. 20, 885–906 (2014)Google Scholar
  12. 12.
    Csikszentmihalyi, M.: Flow: the psychology of optimal experience. Harper Perennial Modern Classics, New York (2008)Google Scholar
  13. 13.
    Bartle, R.: Hearts, clubs, diamonds, spades: players who suit MUDs. J. Online Environ. 1, 1–25 (1996)Google Scholar
  14. 14.
    Chou, Y.: Octalysis: Complete gamification framework (2013).
  15. 15.
    Sampaio, A., Sampaio, I.B., Gray, E.: The need of a person oriented approach to software process assessment. In: 2013 6th International Workshop on Cooperative and Human Aspects of Software Engineering (CHASE), pp. 145–148 (2013)Google Scholar
  16. 16.
    Baddoo, N., Hall, T.: De-motivators for software process improvement: an analysis of practitioners’ views. J. Syst. Softw. 66, 23–33 (2003)CrossRefGoogle Scholar
  17. 17.
    Baddoo, N., Hall, T.: Motivators of software process improvement: an analysis of practitioners’ views. J. Syst. Softw. 62, 85–96 (2002)zbMATHCrossRefGoogle Scholar
  18. 18.
    Niazi, M.: Software process improvement: a road to success. In: Münch, J., Vierimaa, M. (eds.) PROFES 2006. LNCS, vol. 4034, pp. 395–401. Springer, Heidelberg (2006)CrossRefGoogle Scholar
  19. 19.
    Baldassarre, M.T., Caivano, D., Pino, F.J., Piattini, M., Visaggio, G.: Harmonization of ISO/IEC 9001:2000 and CMMI-DEV: from a theoretical comparison to a real case application. Softw. Qual. J. 20, 309–335 (2011)CrossRefGoogle Scholar
  20. 20.
    Werbach, K., Hunter, D.: For The Win: How Game Thinking Can Revolutionize Your Business. Wharton Digital Press, Philadelphia (2012)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Mary-Luz Sanchez-Gordón
    • 1
    Email author
  • Ricardo Colomo-Palacios
    • 2
  • Eduardo Herranz
    • 1
  1. 1.Computer Science DepartmentUniversidad Carlos III de MadridMadridSpain
  2. 2.Faculty of Computer SciencesØstfold University CollegeHaldenNorway

Personalised recommendations