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Empirical Analyses

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The Structure of Digital Partner Choice
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Abstract

In this chapter, the Bourdieusian approach will be applied to observational and questionnaire data from a major German dating site. Firstly, by analyzing life-style indicators using multiple correspondence analysis, it will be shown that the dating site can be interpreted as a digital emanation of the ‘offline’ German social space rather than as an autonomous field. As physical attributes correspond to this social space, the idea that ‘erotic capital’ manifests as an independent structuring factor on a digital partner market will be dismissed. In a second step, an Eigen-value operationalization of chances for attention and exchange will be presented. Finally, using users’ interaction events, it will be shown that both objective and subjective chances are to be understood as functions of the users’ positions in the social space.

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Notes

  1. 1.

    From a relational point of view, the latent phenomenon of mate value cannot just be represented by the quantity and quality of ego’s contact network (that is, the value of the offers), but must also take into account the fact that the ego himself contacts alteri who can react to this offer in a permissive or dismissive way. I call this the ‘Casanova problem’: Ccontacts from actors whose activities are more widely distributed are worth less than from those who concentrate on one person. Therefore, an important indicator of ego’s mate value is the value operationalized by means of accepted and rejected offers. Again, this indicator of appeal is meaningful only when augmented with the value of those that accept or reject ego’s offer.

  2. 2.

    The items are: ‘How likely do you think you are to find a partner on this platform?’ and ‘How likely do you think you are to find a partner at all?’

  3. 3.

    This result is extremely stable, appearing both in models of the probability of individual profile deception and in models with several traits. This effect did not disappear when the influence of resources on self-perceived market value was specified using a structural equation model approach, nor did it disappear when the survey drop-out mechanism was modelled with Heckman correction models. Zillmann et al. 2013 present a description of the selective survey participation of the particular data.

  4. 4.

    The average dyadic length is 1.9, with a standard deviation of 2.2.

  5. 5.

    Although formal education is an emanation of cultural capital in the Bourdieusian sense, this analysis focuses on the question of whether cultural capital, as measured via lifestyle differences, shows a pattern independent from formal education.

  6. 6.

    This was measured as interactions with more than one user in a day. This variable is only used for one actor per dyad as it determined the variable value of the dyadic partner in all models.

  7. 7.

    However, this is not necessarily a sign of long-term stabilization, but may just as well represent a sign of insufficient motivation to change the communication medium (email, telephone etc.).

  8. 8.

    A solution with more classes represents better fits, but the size of the resulting classes is negligible both empirically and substantively.

  9. 9.

    Alternatively – and this is less plausible given the findings of the previous analysis, which showed that women consistently ‘disprefer’ men with lower status than themselves – the interaction is transferred to email, telephone, or even face-to-face meetings.

  10. 10.

    Of course, the interplay of these analytically distinct mechanisms cannot be neglected.

  11. 11.

    The Abitur is Germany’s highest level of secondary education and a prerequisite for university admission.

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Schmitz, A. (2017). Empirical Analyses. In: The Structure of Digital Partner Choice. Springer, Cham. https://doi.org/10.1007/978-3-319-43530-5_7

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  • DOI: https://doi.org/10.1007/978-3-319-43530-5_7

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