A Century Later, the Hue-Heat Hypothesis: Does Color Truly Affect Temperature Perception?

  • Mounia Ziat
  • Carrie Anne Balcer
  • Andrew Shirtz
  • Taylor Rolison
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9774)


The present study aims to determine whether color has an impact on temperature perception, a paradigm known as the hue-heat hypothesis. Our results shows that a color-temperature association exists since the participants hold a hot vessel longer when associated with blue and similarly a cold vessel longer when paired with red. Participants’ ratings of the perceived temperature were also influenced by crossmodal interaction between color and temperature confirming the effect of color on temperature perception. These findings are consistent with previous studies and validates the hue-heat hypothesis that was first investigated almost a century ago.


Hue-heat hypothesis Temperature perception Color perception Multimodal integration 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Mounia Ziat
    • 1
  • Carrie Anne Balcer
    • 1
  • Andrew Shirtz
    • 1
  • Taylor Rolison
    • 1
  1. 1.Psychology DepartmentNorthern Michigan UniversityMarquetteUSA

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