Digital Tom Thumb: A Digital Mobile and Geobased Signage System in Public Spaces Orientation

  • Letizia Bollini
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9788)


The paper presents an experimental project of a digital mobile and geobased signage system applied to a public space—the University of Milano-Bicocca Campus—and to a digital information tool aimed to guide the choices of students in choosing their university career and to support them along the experience (called the Students’ Guide). The project approaches all the information, services, tasks and the interaction both with the external—environmental findability and orientation supported by GPS and geobased data—and internal spaces—localization and information inside the building supported by Beacon technology—according to a digital ecosystem design approach. The app MoBi Moving in Bicocca. Digital Pollicino (Moving in Bicocca. Digital Tom Thumb) has been designed, prototyped, tested, revised and validated thorough the user-centered approach, co-design and qualitative research methods. Although applied to a specific case study—the whole campus and the building U6 of Milano-Bicocca University—the research approach and the systemic perspective are intended to be replicable as a design frame-work.


Geobased interaction design Geobased mobile app Mobile app design Mobile app user experience Beacon Digital signage 



The project was conducted with Matteo Cesati who developed and tested the application prototype and the (e)beacon settings for his Master Degree in Theory and Technologies of Communication dissertation: iBiInteractive Bicocca appprogettare un’esperienza contestuale per il wayfinding spaziale e digitale and the contribution of Giulia Busdon, Matteo Cesati and Annalisa Mazzola involved in the MoBi research explorative phase in 2014.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Department of PsychologyUniversity of Milano-BicoccaMilanItaly

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