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Advances in The Human Side of Service Engineering pp 223–234Cite as

A Taxonomic Classification for Advertising Design and Development Process Based on Concurrent Engineering

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 494))

Abstract

The aim of this article is to make a methodological analysis of Advertising Design and Development Process (ADDP) from the context of Concurrent Engineering (CE) dimensions to define a research agenda from the strategic point of view that can address a possible problem solution in advertising sector. The study is based on the design of a literary classification methodology to analyze the applications that have been developed, taking into account the type of study, the nature of the data, the purpose of the research, the amount of dimensions of CE addresses and which have been the most studied. The article identifies that does not exist in the literature a methodology to evaluate the ADDP in light of the dimensions of CE by providing an important finding for those interested in performing management related studies and ADDP.

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Author information

Authors and Affiliations

  1. Industrial Engineering Department, Universidad del Norte, Barranquilla, Colombia

    Dayni Reyes Sanjuán & Rita Peña-Baena Niebles

Authors
  1. Dayni Reyes Sanjuán
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  2. Rita Peña-Baena Niebles
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Correspondence to Dayni Reyes Sanjuán .

Editor information

Editors and Affiliations

  1. University of Central Florida , Orlando, Florida, USA

    Tareq Z. Ahram

  2. University of Central Florida , Orlando, USA

    Waldemar Karwowski

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Sanjuán, D.R., Niebles, R.PB. (2017). A Taxonomic Classification for Advertising Design and Development Process Based on Concurrent Engineering. In: Ahram, T., Karwowski, W. (eds) Advances in The Human Side of Service Engineering. Advances in Intelligent Systems and Computing, vol 494. Springer, Cham. https://doi.org/10.1007/978-3-319-41947-3_21

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  • DOI: https://doi.org/10.1007/978-3-319-41947-3_21

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-41946-6

  • Online ISBN: 978-3-319-41947-3

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