Users’ Privacy Perceptions About Wearable Technology: Examining Influence of Personality, Trust, and Usability

  • Karen Lamb
  • Hsiao-Ying Huang
  • Andrew Marturano
  • Masooda Bashir
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 501)

Abstract

Wearable technologies have become useful instruments in providing accurate and trustworthy information about individuals’ activities, especially for health-and-fitness related purposes. However, the constant and ubiquitous data practices of wearable devices bring challenges to users’ privacy and security. This study focused on smartwatches and investigated how users’ personalities, trust, and the usability of the device affected their privacy perceptions while using the wearable device. Our results indicated that users who demonstrated a high tendency towards neuroticism had more awareness about third-party data sharing after a wearable trial. Also, those high in personal trust were less concerned about privacy. In addition, we found that the usability of a device affected the users’ perceptions of data practices. As the first study of its kind, we provide several suggestions for designing privacy-enhancing wearable devices and for future research.

Keywords

Human factors Wearable device Data privacy Usable privacy 

References

  1. 1.
    Li, M., Lou, W., Ren, K.: Data security and privacy in wireless body area networks. Wirel. Commun. IEEE 17(1), 51–58 (2010)CrossRefGoogle Scholar
  2. 2.
    Roesner, F., Kohno, T., Molnar, D.: Security and privacy for augmented reality systems. Commun. ACM 57(4), 88–96 (2014)CrossRefGoogle Scholar
  3. 3.
    Rawassizadeh, R., Price, B.A., Petre, M.: Wearables: has the age of smartwatches finally arrived? Commun. ACM 58(1), 45–47 (2015)CrossRefGoogle Scholar
  4. 4.
    Raij, A., Ghosh, A., Kumar, S., Srivastava, M.: Privacy risks emerging from the adoption of innocuous wearable sensors in the mobile environment. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 11–20. ACM (2011)Google Scholar
  5. 5.
    Cecchinato, M.E., Cox, A. L., Bird, J.: Smartwatches: the good, the bad and the ugly?. In: Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems, pp. 2133–2138. ACM (2015, April)Google Scholar
  6. 6.
    Hoyle, R., Templeman, R., Armes, S., Anthony, D., Crandall, D., Kapadia, A.: Privacy behaviors of lifeloggers using wearable cameras. In: Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing, pp. 571–582. ACM (2014)Google Scholar
  7. 7.
    Koelle, M., Kranz, M., Möller, A. Don’t look at me that way!: understanding user attitudes towards data glasses usage. In: Proceedings of the 17th International Conference on Human-Computer Interaction with Mobile Devices and Services, pp. 362–372. ACM (2015)Google Scholar
  8. 8.
    McNaney, R., Vines, J., Roggen, D., Balaam, M., Zhang, P., Poliakov, I., Olivier, P. Exploring the acceptability of google glass as an everyday assistive device for people with Parkinson’s. In: Proceedings of the 32nd annual ACM conference on Human factors in computing systems, pp. 2551–2554. ACM (2014)Google Scholar
  9. 9.
    Portnoff, R.S., Lee, L. N., Egelman, S., Mishra, P., Leung, D., Wagner, D.: Somebody’s watching me?: Assessing the effectiveness of webcam indicator lights. In: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, pp. 1649–1658. ACM (2015)Google Scholar
  10. 10.
    Motti, V.G., Caine, K.: Users’ privacy concerns about wearables. In: Financial Cryptography and Data Security, pp. 231–244. Springer, Berlin (2015)Google Scholar
  11. 11.
    Korzaan, M.L., Boswell, K.T.: The influence of personality traits and information privacy concerns on behavioral intentions. J. Comput. Inf. Syst. 48(4), 15–24 (2008)Google Scholar
  12. 12.
    Junglas, I.A., Johnson, N.A., Spitzmüller, C.: Personality traits and concern for privacy: an empirical study in the context of location-based services. Eur. J. Inf. Syst. 17(4), 387–402 (2008)CrossRefGoogle Scholar
  13. 13.
    Bansal, G., Gefen, D.: The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online. Decis. Support Syst. 49(2), 138–150 (2010)CrossRefGoogle Scholar
  14. 14.
    Malhotra, N.K., Kim, S.S., Agarwal, J.: Internet users’ information privacy concerns (IUIPC): the construct, the scale, and a causal model. Inf. Syst. Res. 15(4), 336–355 (2004)CrossRefGoogle Scholar
  15. 15.
    Dinev, T., Hart, P.: An extended privacy calculus model for e-commerce transactions. Inf. Syst. Res. 17(1), 61–80 (2006)CrossRefGoogle Scholar
  16. 16.
    Dwyer, C., Hiltz, S., Passerini, K.: Trust and privacy concern within social networking sites: a comparison of Facebook and MySpace. In: AMCIS 2007 Proceedings, p. 339 (2007)Google Scholar
  17. 17.
    Krasnova, H., Kolesnikova, E., Guenther, O.: “It Won’t Happen To Me!”: self-disclosure in online social networks. In: Amcis 2009 Proceedings, p. 343 (2009)Google Scholar
  18. 18.
    Krombholz, K., Dabrowski, A., Smith, M., Weippl, E.: Ok glass, leave me alone: towards a systematization of privacy enhancing technologies for wearable computing. In: Financial Cryptography and Data Security, pp. 274–280. Springer, Berlin (2015)Google Scholar
  19. 19.
    Nissenbaum, H.: Privacy in context: technology, policy, and the integrity of social life. Stanford University Press, California (2009)Google Scholar
  20. 20.
    John, O.P., Naumann, L.P., Soto, C.J.: Paradigm shift to the integrative big five trait taxonomy. In: Handbook of Personality: Theory and Research, vol. 3, pp. 114–158 (2008)Google Scholar
  21. 21.
    Robinson, J.P., Shaver, P.R., Wrightsman, L.S. (Eds.): Measures of Personality and Social Psychological Attitudes: Measures of Social Psychological Attitudes, vol. 1. Academic Press, Cambridge (2013)Google Scholar
  22. 22.
    Schoenbachler, D.D., Gordon, G.L.: Trust and customer willingness to provide information in database‐driven relationship marketing. J. Interact. Mark. 16(3), 2–16 (2002)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Karen Lamb
    • 1
  • Hsiao-Ying Huang
    • 1
  • Andrew Marturano
    • 1
  • Masooda Bashir
    • 1
  1. 1.University of Illinois at Urbana-ChampaignChampaignUSA

Personalised recommendations