Daily Sun, South Africa

Abstract

Brian offers insights on the tabloid operating in South Africa by focusing on the Daily Sun. The chapter draws on various scholarly debates on the tabloid since its inception. Brian explores its content and its popularity, as a fastest growing tabloid in Africa, and how it has now become largely accepted by the wider members of the community. The chapter looks at its role in democracy, its professional challenges, and provides some of the stories that have led to its popularity, while at the same time, to critics discrediting its position in social and cultural affairs. It also provides interviews content with the tabloid newspaper readers in the country since its inception. It concludes that even though the tabloid newspaper is often criticized for lowering media standards, its popularity and increasing circulation figures since its inception is a testimony that it is playing an important role in the lives of many people, who flock to newsstands to buy it every day.