Abstract
A dynamic global marketplace demands new ways of leading and managing in the luxury industry. In managing and sustaining value for a new generation of luxury customers, the brand needs to demonstrate a global and local connection within a multicultural and digital environment.
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Jensen, K.R. (2017). Global Organizational Leadership for Luxury Companies. In: Rigaud-Lacresse, E., Pini, F. (eds) New Luxury Management. Palgrave Advances in Luxury. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-41727-1_3
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DOI: https://doi.org/10.1007/978-3-319-41727-1_3
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