Goal-Based Manufacturing Gamification: Bolt Tightening Work Redesign in the Automotive Assembly Line

  • Seunghwan Roh
  • Kyoungwon Seo
  • Jiyoung Lee
  • Jihyo Kim
  • Hokyoung Blake RyuEmail author
  • ChangHo Jung
  • HyunWoo Lee
  • JongHo Shin
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 490)


Recent productivity-oriented technologies (e.g., industrial robots, assistive wearable tools) have more focused on production capacity rather than workers roles and experiences in the manufacturing process, and as a consequence, task have become simple and repetitive which is detrimental for work motivation. Researches have been conducted to improve worker’s motivation and experience during this monotonous work (e.g., bolt tightening), and gamification has got attention as a useful way to improve worker’s intrinsic motivation by augmenting playful goal and feedback to previous demotivating context. The present study aims at examining the effect of gamification for improving the worker’s flow and emotional experience which are related with intrinsic motivation in the workplace. An empirical study was carried out by five participants. They were instructed to tighten bolts in three different interface conditions (e.g., default condition; reactive condition; and gamification condition). During the task, their flow level and emotional state were assessed by experience sampling method (ESM). The benefits of the manufacturing gamification in the worker’s flow experience and positive emotion are also discussed.


Manufacturing gamification Intrinsic motivation Flow experience Emotional experience 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Seunghwan Roh
    • 1
  • Kyoungwon Seo
    • 2
  • Jiyoung Lee
    • 3
  • Jihyo Kim
    • 2
  • Hokyoung Blake Ryu
    • 1
    Email author
  • ChangHo Jung
    • 4
  • HyunWoo Lee
    • 4
  • JongHo Shin
    • 4
  1. 1.Imagine Lab., Graduate School of Technology and Innovation ManagementHanyang UniversitySeoulRepublic of Korea
  2. 2.Imagine Lab., Industrial EngineeringHanyang UniversitySeoulRepublic of Korea
  3. 3.Isol Lab., Industrial EngineeringHanyang UniversitySeoulRepublic of Korea
  4. 4.Uiwang-siRepublic of Korea

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