Using Biometric Data to Assess Affective Response to Media Experiences

  • Charlotte Thodberg Jensen
  • Anne Mette Karnøe Jessen
  • Lotte Ishøy Jørgensen
  • Jeanette Kølbæk Laursen
  • Lars Bo Larsen
  • Jacob Lyng Wieland
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 483)

Abstract

The purpose of this work is to investigate a method of measuring emotional experience by interrupting video content every three minutes to self-report. We let 16 test participants watch the short-film Helium divided into a control group and an intervention group. The subjective experiences from nine subjects (the intervention group) were captured by self-reporting via the widely used SAM pictogram scale. The intervention group was interrupted every three minutes for this. We found that interruptions induced by the self-reporting approach have negative effects on the subjects’ experience. This is observed in the biometric GSR data, which shows a clear correlation between GSR measures and the interruptions, showing an average of 30 s to return to “normal” after interruptions. The intervention group’s experience evaluation of the video content also support this effect, showing statistical evidence of a reduced experience when using the method of interruptions.

Keywords

Emotions Core affect Arousal Valence Biometrics Skin conductance Galvanic skin response (GSR) Self-reporting SAM Media research 

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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  • Charlotte Thodberg Jensen
    • 1
  • Anne Mette Karnøe Jessen
    • 1
  • Lotte Ishøy Jørgensen
    • 1
  • Jeanette Kølbæk Laursen
    • 1
  • Lars Bo Larsen
    • 1
  • Jacob Lyng Wieland
    • 2
  1. 1.Aalborg UniversityAalborgDenmark
  2. 2.DR Media ResearchDanish National Broadcasting CorporationCopenhagenDenmark

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