Using Biometric Data to Assess Affective Response to Media Experiences

  • Charlotte Thodberg Jensen
  • Anne Mette Karnøe JessenEmail author
  • Lotte Ishøy Jørgensen
  • Jeanette Kølbæk Laursen
  • Lars Bo Larsen
  • Jacob Lyng Wieland
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 483)


The purpose of this work is to investigate a method of measuring emotional experience by interrupting video content every three minutes to self-report. We let 16 test participants watch the short-film Helium divided into a control group and an intervention group. The subjective experiences from nine subjects (the intervention group) were captured by self-reporting via the widely used SAM pictogram scale. The intervention group was interrupted every three minutes for this. We found that interruptions induced by the self-reporting approach have negative effects on the subjects’ experience. This is observed in the biometric GSR data, which shows a clear correlation between GSR measures and the interruptions, showing an average of 30 s to return to “normal” after interruptions. The intervention group’s experience evaluation of the video content also support this effect, showing statistical evidence of a reduced experience when using the method of interruptions.


Emotions Core affect Arousal Valence Biometrics Skin conductance Galvanic skin response (GSR) Self-reporting SAM Media research 



We wish to thank the Danish Broadcasting Corporation and Aalborg University for financial support of the work presented here. We are also grateful to our participants, who donated their time and efforts to the experiment. Finally, we wish to thank iMotions support staff, who have been very helpful throughout the study as well as the creators of the open source Ledalab toolbox.


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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  • Charlotte Thodberg Jensen
    • 1
  • Anne Mette Karnøe Jessen
    • 1
    Email author
  • Lotte Ishøy Jørgensen
    • 1
  • Jeanette Kølbæk Laursen
    • 1
  • Lars Bo Larsen
    • 1
  • Jacob Lyng Wieland
    • 2
  1. 1.Aalborg UniversityAalborgDenmark
  2. 2.DR Media ResearchDanish National Broadcasting CorporationCopenhagenDenmark

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