A Dynamic Pricing Model for Software Products Incorporating Human Experiences

  • Andrey SaltanEmail author
  • Uolevi Nikula
  • Ahmed Seffah
  • Alexander Yurkov
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 240)


At the age of software as a service (SasS) and cloud computing as compared to what is used to be earlier, designing product strategies is a challenging concern for software product management researchers. Comparative statics models are considered to identify software market characteristics while assessing the managerial decisions during the software product strategy design. However, their applicability in dynamic market analysis is rather limited. Important concerns in dynamic market such as dynamic pricing cannot be fully estimated. This motivated the development of a simulation-based dynamic model to evaluate the efficiency and effectiveness of using different pricing models. The proposed (simulation) approach given in details in this paper can be used in conducting complex analysis of software product strategy that involves consideration of product strategy as a portfolio of interrelated solutions rather than a set of independent managerial decisions.


Software product strategy Software market Decision making Pricing model Simulation model 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Andrey Saltan
    • 1
    • 2
    Email author
  • Uolevi Nikula
    • 1
  • Ahmed Seffah
    • 1
  • Alexander Yurkov
    • 2
  1. 1.Department of Software and InnovationLappeenranta University of TechnologyLappeenrantaFinland
  2. 2.Department of Information Systems in EconomicsSt. Petersburg State UniversitySt. PetersburgRussia

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