Abstract
Extending a company’s offer beyond manufacturing has become an effective way of increasing profits and staying ahead of competitors. It is difficult to pinpoint the emergence of servitization. Many researchers in the field, such as Vandermerwe and Rada (1989), claim that servitization is occurring on a global scale, and manufacturing organizations are unable to avoid the transition toward extending their offering.
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Helo, P., Gunasekaran, A., Rymaszewska, A. (2017). Servitization: Service Infusion in Manufacturing. In: Designing and Managing Industrial Product-Service Systems. SpringerBriefs in Operations Management. Springer, Cham. https://doi.org/10.1007/978-3-319-40430-1_2
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DOI: https://doi.org/10.1007/978-3-319-40430-1_2
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