Working Together: Collaborative Response to Welcoming Newcomers in Brandon, Manitoba

  • Ryan Gibson
  • Jill Bucklaschuk
  • Robert C. Annis
Part of the International Perspectives on Migration book series (IPMI, volume 12)


The concept of “welcoming communities” has recently become a useful policy and research framework in which to explore immigrant settlement, integration, and retention. Small, rural, and regional communities often struggle to meet the needs of immigrants and have limited partnerships and capacities in the area of immigrant settlement and integration. As many small cities and rural communities struggle with labor shortages and out-migration, immigration is increasingly being looked as a step toward addressing demographic challenges in rural regions. Immigration to small cities and rural communities introduces a host of challenges and opportunities for local service providers, municipal government, community residents, and newcomers. Through concerted efforts by service providers, municipal government, and provincial government, Brandon, Manitoba, presents an example of the impacts and challenges related to multi-sector collaboration and partnerships. Over the past five years, Brandon has received significant increases in immigrant arrivals through the influx of temporary foreign workers employed with Maple Leaf Foods. This chapter provides background information on Brandon’s recent demographic transformation, discusses how the community has moved from serendipity to planned practice regarding service delivery and highlights local immigration and settlement initiatives. Lessons learned from the Brandon case are important for national audiences as governments and rural communities continue to adopt immigration as a mechanism to address labor and demographic challenges. Adopting a welcoming community framework provides a unique and pertinent lens through which to establish and work toward successful immigrant attraction, integration, settlement, and retention.


Manitoba Prairie city Brandon Provincial policy Temporary foreign workers Maple Leaf Foods Welcoming community School registration Language Linguistic diversity Community development Settlement Integration Retention Collaboration 


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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  • Ryan Gibson
    • 1
  • Jill Bucklaschuk
    • 2
  • Robert C. Annis
    • 3
  1. 1.School of Environmental Design and Rural DevelopmentUniversity of GuelphGuelphCanada
  2. 2.Department of Sociology and AnthropologyUniversity of GuelphGuelphCanada
  3. 3.Rural Development InstituteBrandon UniversityBrandonCanada

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