Stock T. (2016) The Epidemiology of Innovation. In: Marcus A. (eds) Design, User Experience, and Usability: Design Thinking and Methods. DUXU 2016. Lecture Notes in Computer Science, vol 9746. Springer, Cham
To better match the complex challenges innovation presents, it is critical to consider an approach and methodology more akin to epidemiology – a method that accounts for the full picture of how trends in culture are evolving. A process rich with layers. One that recognizes often overlooked triggers to new behaviors. One that is exploratory, yet grounded by real data and structured by cultural parameters. An approach that unites consumer anthropology with data science.
Anthropology and ethnography Branding Design thinking, Design philosophy, and Design patterns Marketing Semiotics: sign/symbol/icon design Data science