Abstract
This paper explores and presents business models for mobile network operators (MNOs) in the novel hybrid use spectrum sharing concept of the Ultra High Frequency broadcasting spectrum (470–790 MHz) used for Digital Terrestrial TV and Mobile Broadband. The created business models indicate that MNOs would benefit significantly from the more flexible use of the UHF bands. New business models would enable them to gain faster access to new potentially lower cost, licensed, below 1 GHz spectrum in order to cope with increasing data traffic asymmetry, and to offer differentiation through personalized broadcasting and new media services. As a collaborative benefit with the broadcasting domain, the concept opens up new converging business opportunities in delivering TV and media content using MBB network with means to introduce this flexibly. Moreover, it will significantly re-shape the business ecosystem around both broadcasting and mobile broadband by introducing new co-opetitive business opportunities in business and technology towards 5G.
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Acknowledgments
This work has been performed as a part of Future of UHF (FUHF) project. The authors would like to acknowledge the project consortium: Digita Networks, Elisa, Finnish Communications Regulatory Authority, Nokia, RF-tuote, Schneider Finland, Telia Sonera, Turku University of Applied Sciences, University of Turku, VTT Technical Research Centre of Finland, YLE, Åbo Akademi University and Tekes Finnish Innovation Fund.
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© 2016 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
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Yrjölä, S., Ahokangas, P., Talmola, P. (2016). Business Models for Mobile Network Operators Utilizing the Hybrid Use Concept of the UHF Broadcasting Spectrum. In: Noguet, D., Moessner, K., Palicot, J. (eds) Cognitive Radio Oriented Wireless Networks. CrownCom 2016. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 172. Springer, Cham. https://doi.org/10.1007/978-3-319-40352-6_56
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DOI: https://doi.org/10.1007/978-3-319-40352-6_56
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