Russian New Media Users’ Reaction to a Meteor Explosion in Chelyabinsk: Twitter Versus YouTube

  • Natalia Rulyova


The author analyzes how Russian-language social media users reacted to the 2013 Chelyabinsk meteor shower. Drawing on Kress’s social semiotic approach, the author presents a multimodal analysis of media uploaded to the Internet by users showing their reactions to the event, and demonstrates how new media users employ familiar primary and secondary speech genres to shape their reactions. This comparative analysis of videos and tweets helps conceptualize differences between primary and secondary speech genres by distinguishing the genres which are employed to communicate the event directly (primary) and the genres that are employed to engage with the discourse about the event (secondary). The author also explores how technological devices become associated with particular genres and how global genres become domesticated to culturally specific contexts.


Technological Device News Item Meteor Shower News Agency Speech Utterance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Natalia Rulyova
    • 1
  1. 1.Department of Modern LanguagesUniversity of BirminghamBirminghamUK

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