Senior-Oriented On-Demand Economy: Locality, Matching, and Scheduling are the Keys to Success

  • Shoma AritaEmail author
  • Atsushi Hiyama
  • Michitaka Hirose
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9739)


The world’s population is aging at an unprecedented rate. Promoting the engagement of senior workforces is essential to cover the increasing cost of social security and to provide aging workers with a raison d’être. Although many seniors are willing to work, senior workforces, with their waning strength and skills, are not commonly employed. We argue that the on-demand economy is a promising platform for the senior workforce because of the flexibility it provides to these workers. First, we introduce a new classification of on-demand services, distinguishing four groups: property sharing, real-world skills, bargaining of goods, and online crowdsourcing. Next, we discuss key technologies needed to improve support to senior workforce in an on-demand economy. Finally, we build an online consumer-to-consumer matching platform, GBER, where senior workers find local jobs. GBER consists of two functions: a comprehensive help-matching function, and a specialized freelancer-matching function.


On-Demand economy Crowdsourcing Senior workforce Job matching Social inclusion Social engagement 



This research was partially supported by the Japan Science and Technology Agency (JST) under the Strategic Promotion of Innovative Research and Development Program.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.The University of TokyoTokyoJapan

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