Mobile Technology Use Among Sales People in Insurance Industry

Conference paper

DOI: 10.1007/978-3-319-40093-8_75

Part of the Lecture Notes in Computer Science book series (LNCS, volume 9741)
Cite this paper as:
Lu MH., Yueh HP., Lin W. (2016) Mobile Technology Use Among Sales People in Insurance Industry. In: Rau PL. (eds) Cross-Cultural Design. CCD 2016. Lecture Notes in Computer Science, vol 9741. Springer, Cham


In recent years, implementing mobile IT management and application are important organizational development strategies for international enterprises. This study aims to explore the insurance salesperson’s usage behavior of mobile technology and their attitude toward using mobile technology in workplace by the case study method. A total of 72 valid questionnaires were collected from local employees of an insurance company in Taiwan. The results showed: (1) Smartphones were more often used to support instant communication tasks and read individual’s learning resources and (2) were viewed as more helpful to support most tasks than tablets besides reading official learning resources. (3) Using mobile devices in workplace were regarded to improve information communication, images and individual’s workflow efficiency. The findings provided information for companies’ managers to design a more productive mobile workplace especially for sales departments that have high mobility employees.


Mobile technology Mobile enterprise Mobile workers Sales 

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Department of Bio-Industry Communication and DevelopmentNational Taiwan UniversityTaipeiTaiwan
  2. 2.Department of Library and Information ScienceNational Taiwan UniversityTaipeiTaiwan

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