Prologue

Summary

Digital creativity is a certain level of freedom perceived by people when they use digital devices. Such freedom is felt in a way of significantly reduced processing time, convenient exchange of information regardless of time and geographical location, telepresence, virtual and augmented reality, etc. It is freedom derived from using digital devices. Through taking advantage of the digital creativity, employees can focus on more relevant and urgent objectives and harvest more creative outcomes from their tasks. In this way, corporate performance improves dramatically. The main focus of this book is placed on both theoretical and practical aspects of the digital creativity in terms of enhancing corporate performance. Theoretical aspects will be achieved by adopting Agent-Based Modeling (ABM) approach in which complicated target problems can be decomposed into a set of multiple agents, and that each agent behaves autonomously to interact with other agents and environments based on a simple rule of engagement. A final solution is obtained when an emergent behavior is induced. Netlogo, a very easy to use ABM software, was used to illustrate how the corporate performance could be improved by taking advantage of the digital creativity in the contexts of company. In addition, I will address many kinds of issues such as diversity, task variety, task analyzability, exploration and exploitation, organizational culture, individual creativity, team creativity, network structures, all of which need to be resolved when attempting to tackle the issue of improving corporate performance through the digital creativity. Specifically, this chapter is devoted to explaining the definition of digital creativity and ABM, and the necessity of using ABM to solve the issue of how to enhance corporate performance through the digital creativity.