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Social Media in User Entrepreneurship

  • Hari Suman Naik
  • Kathrin M. Möslein
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9742)

Abstract

User entrepreneurs develop innovative products or services for their needs and then found firms to commercialize their innovations. Their ability to coordinate the innovation related efforts is vital for both these steps. Drawing upon six cases on user entrepreneurial firms, the study explores how user entrepreneurial firms use social media, highlighting firm resources that are associated with social media and give them a competitive advantage. It was seen in these six technology based firms that social media was used for outside-in, Spanning as well as inside-out resources, especially external relationship management, market responsiveness, new product/service development and technology development.

Keywords

User innovation User entrepreneurship Social media Resources and capabilities 

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Friedrich-Alexander-University Erlangen-NurembergNurembergGermany

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