Accountable to Whom? The Rhetorical Circulation of Neoliberal Discourse and Its Ambient Effects on Higher Education

  • Phillip Goodwin
  • Katrina Miller
  • Catherine Chaput
Part of the Rhetoric, Politics and Society book series (RPS)


The chapter uses Ron Greene’s cartographic methodology and a sensibility toward what Thomas Rickert calls ambient rhetoric to explore shifts in the felt environment of higher education. It tracks the rhetorical circulation of educational discourse through its historical formation and analyzes this ambient rhetoric within recent policy changes at the California State University (CSU) and the State University of New York (SUNY) systems. The history is culled from deliberations about federally funded educational initiatives interwoven with popular discourse manifested in newspapers, magazines, and best-selling economic literature. Ultimately, the chapter reveals a transition in the underlying warrant for education policies from the national social good to international market competition and a transformation in its recipients from individuals with social needs to statistical populations with market needs.


Social Justice Charter School Student Loan Block Grant Rhetorical Form 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Phillip Goodwin
    • 1
  • Katrina Miller
    • 1
  • Catherine Chaput
    • 1
  1. 1.Department of EnglishUniversity of Nevada RenoRenoUSA

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