Abstract
This chapter gives a detailed overview of the Mind Genomics process, from the implementation point of view. It defines all relevant terms of interest for phases ONE and TWO of the process, and it marks essential differences between the usual approaches to targeted marketing and the Mind Genomics based approach to targeted marketing. Issues are discussed like: How to prepare the polling campaign that determines the mind types on the market, and how to do all the steps needed to place new prospects (potential customers) into one of the existing mind types.
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Reference
Moskowitz H (2007) Mind Genomics. In: Proceedings of the IPSI-2007. Harvard Club, New York, pp M.1–10
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Milutinovic, V., Salom, J. (2016). Introduction to Basic Concepts of Mind Genomics. In: Mind Genomics. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-39733-7_1
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DOI: https://doi.org/10.1007/978-3-319-39733-7_1
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-39731-3
Online ISBN: 978-3-319-39733-7
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