Laboratory Experiments of Configural Modeling

  • Arch Woodside
  • Rouxelle de Villiers
  • Roger Marshall


This chapter provides an overview of the laboratory experiments in this study and outlines the numerous methodological considerations for the application of fsQCA, a modification the QCA method. A description of the in-basket simulations and decision aids used in the laboratory experiments is provided, followed by a, step-by-step description of the research procedure.


Boolean Algebra Truth Table Causal Condition Vice President Qualitative Comparative Analysis 
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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Arch Woodside
    • 1
  • Rouxelle de Villiers
    • 2
  • Roger Marshall
    • 3
  1. 1.Boston CollegeChestnut HillUSA
  2. 2.Department of MarketingUniversity of WaikatoHamiltonNew Zealand
  3. 3.Department of Marketing, Advertising, Retailing & SalesAuckland University of TechnologyAucklandNew Zealand

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