Abstract
Many strategic challenges come with formulating a big data strategy: how to guarantee a secured data access and a constant protection of users’ data; how to promise a fair data treatment; how to manage data in case of special situation such as initial public offerings, growth strategies, mergers and acquisitions; how to handle data in emerging and growing markets. Furthermore, the idea of a data ecosystem will be sketched out in this chapter.
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OECD. (2013). OECD guidelines on the protection of privacy and transborder flows of personal data, (pp. 1–27).
Zwitter, A. (2014). Big data ethics. Big Data & Society, 1(2), 1–6.
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© 2016 Springer International Publishing Switzerland
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Corea, F. (2016). Key Data Challenges to Strategic Business Decisions. In: Big Data Analytics: A Management Perspective. Studies in Big Data, vol 21. Springer, Cham. https://doi.org/10.1007/978-3-319-38992-9_3
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DOI: https://doi.org/10.1007/978-3-319-38992-9_3
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-38991-2
Online ISBN: 978-3-319-38992-9
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