Skip to main content
SpringerLink
Log in

Digitization – Perspectives for Conceptualization

  • Conference paper
  • First Online:
Advances in Service-Oriented and Cloud Computing (ESOCC 2015)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 567))

Included in the following conference series:

Abstract

Digitization is more than using digital technologies to transfer data and perform computations and tasks. Digitization embraces disruptive effects of digital technologies on economy and society. To capture these effects, two perspectives are introduced, the product and the value-creation perspective. In the product perspective, digitization enables the transition from material, static products to interactive and configurable services. In the value-creation perspective, digitization facilitates the transition from centralized, isolated models of value creation, to bidirectional, co-creation oriented approaches of value creation.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Institutional subscriptions

References

  1. Kagermann, P.D.H.: Change through digitization—value creation in the age of industry 40. In: Albach, H., Meffert, H., Pinkwart, A., Reichwald, R. (eds.) Management of Permanent Change, pp. 23–45. Springer Fachmedien Wiesbaden, Wiesbaden (2015)

    Google Scholar 

  2. Fortune, Inc.: Fortune 500 firms in 1955 vs. 2014; 89 % are gone, and we’re all better off because of that dynamic “creative destruction”. http://www.aei.org/publication/fortune-500-firms-in-1955-vs-2014-89-are-gone-and-were-all-better-off-because-of-that-dynamic-creative-destruction/

  3. Locker, M.: 8 iconic brands that have disappeared – Fortune. http://fortune.com/2014/11/09/defunct-brands/

  4. Manyika, J., McAfee, A.: Why Every Leader Should Care About Digitization and Disruptive Innovation. McKinsey & Company (2014). http://www.mckinsey.com/insights/business_technology/why_every_leader_should_care_about_digitization_and_disruptive_innovation

  5. Gartner’s 2014 Hype Cycle for Emerging Technologies Maps the Journey to Digital Business. http://www.gartner.com/newsroom/id/2819918

  6. Andersson, H., Tuddenham, P.: Reinventing IT to Support Digitization. McKinsey, San Francisco (2014)

    Google Scholar 

  7. Markovitch, S., Willmott, P.: Accelerating the Digitization of Business Processes. McKinsey & Company, San Francisco (2014)

    Google Scholar 

  8. Capgemini Consulting, MIT Sloan Managment: Digital Transformation: A Road-Map for Billion-Dollar Organizations (2011). http://www.capgemini.com/resources/digital-transformation-a-roadmap-for-billiondollar-organizations

  9. Fitzgerald, M., Kruschwitz, N., Bonnet, D., Welch, M.: Embracing digital technology: a new strategic imperative. MIT Sloan Manage. Rev. 55, 1–12 (2013)

    Google Scholar 

  10. Manyika, J., Chui, M., Bisson, P., Woetzel, J., Dobbs, R., Bughin, J., Aharon, D.: The Internet of Things: Mapping the Value Beyond the Hype. McKinsey & Company, San Francisco (2015)

    Google Scholar 

  11. Brynjolfsson, E.: Understanding the Digital Economy: Data, Tools, and Research: Data, Tools and Research. The MIT Press, Cambridge (2000)

    Google Scholar 

  12. Schmidt, R., Möhring, M., Härting, R.-C., Reichstein, C., Neumaier, P., Jozinović, P.: Industry 4.0 - potentials for creating smart products: empirical research results. In: Abramowicz, W. (ed.) BIS 2015. LNBIP, vol. 208, pp. 16–27. Springer, Heidelberg (2015)

    Chapter  Google Scholar 

  13. Keller, B., Möhring, M., Schmidt, R.: Augmented reality in the travel industry: a perspective how modern technology can fit consumer’s needs in the service industry. Presented at the Naples Forum on Services 2015, Naples (2015)

    Google Scholar 

  14. Weill, P., Woerner, S.: Thriving in an increasingly digital ecosystem. MIT Sloan Manage. Rev. 56(4), 27–34 (2015)

    Google Scholar 

  15. Westerman, G., Bonnet, D.: Revamping Your Business Through Digital Transformation. http://sloanreview.mit.edu/article/revamping-your-business-through-digital-transformation/

  16. Mell, P., Grance, T.: The NIST Definition of Cloud Computing. http://csrc.nist.gov/groups/SNS/cloud-computing/

  17. Agrawal, D., Das, S., El Abbadi, A.: Big data and cloud computing: current state and future opportunities. In: Proceedings of the 14th International Conference on Extending Database Technology, pp. 530–533. ACM (2011)

    Google Scholar 

  18. Evans, P.C., Annunziata, M.: Industrial internet: pushing the boundaries of minds and machines. General Electric (2012)

    Google Scholar 

  19. Schmidt, R., Nurcan, S.: BPM and social software. In: Ardagna, D., Mecella, M., Yang, J., Aalst, W., Mylopoulos, J., Rosemann, M., Shaw, M.J., Szyperski, C. (eds.) BPM 2008 Workshop. LNBIP, vol. 17, pp. 649–658. Springer, Heidelberg (2009)

    Chapter  Google Scholar 

  20. Atzori, L., Iera, A., Morabito, G.: The Internet of Things: a survey. Comput. Netw. 54, 2787–2805 (2010)

    Article  MATH  Google Scholar 

  21. Schmidhuber, J.: Deep learning in neural networks: an overview. Neural Netw. 61, 85–117 (2015)

    Article  Google Scholar 

  22. Brynjolfsson, E., McAfee, A.: The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W. W. Norton & Company, New York (2014)

    Google Scholar 

  23. Regev, G., Soffer, P., Schmidt, R.: Taxonomy of flexibility in business processes. In: Proceedings Seventh Workshop on Business Process Modeling, Development, and Support (BPMDS 2006). Requirements for Flexibility and the Ways to Achieve It, Luxemburg, pp. S.90–S.93 (2006)

    Google Scholar 

  24. Tapscott, D.: The Digital Economy: Promise and Peril in the Age of Networked Intelligence. McGraw-Hill, New York (1996)

    Google Scholar 

  25. Matt, C., Hess, T., Benlian, A.: Digital transformation strategies. Bus Inf. Syst. Eng. 57, 339–343 (2015)

    Article  Google Scholar 

  26. Bharadwaj, A., El Sawy, O.A., Pavlou, P.A., Venkatraman, N.: Digital business strategy: toward a next generation of insights. MIS Q. 37, 471–482 (2013)

    Article  Google Scholar 

  27. Steenkamp, A.L., Kraft, T.: Integrating conceptual and empirical approaches for software engineering research. In: Research Methodologies, Innovations and Philosophies in Software Systems Engineering and Information Systems, pp. 298–320 (2012)

    Google Scholar 

  28. Moore, G.E.: Moore’s Law at 40. In: David, C. (ed.) Understanding Moore’s Law: Four Decades of Innovation. Chemical Heritage Foundation, Philadelphia (2006)

    Google Scholar 

  29. Ever more from Moore (2015). http://www.economist.com/news/business/21648683-microchip-pioneers-prediction-has-bit-more-life-left-it-ever-more-moore?fsrc=scn/tw/te/pe/ed/evermorefromMoore

  30. Andreessen, M.: Why Software Is Eating the World (2011). http://www.wsj.com/articles/SB10001424053111903480904576512250915629460

  31. Mocker, M., Weill, P., Woerner, S.: Revisiting Complexity in the Digital Age (2015). http://sloanreview.mit.edu/article/revisiting-complexity-in-the-digital-age/

    Google Scholar 

  32. LaValle, S., Lesser, E., Shockley, R., Hopkins, M.S., Kruschwitz, N.: Big data, analytics and the path from insights to value. MIT Sloan Manage. Rev. 52, 21–32 (2011)

    Google Scholar 

  33. White, T.: Hadoop: The Definitive Guide. O’Reilly Media, Sebastopol (2012)

    Google Scholar 

  34. Schmidt, R., Möhring, M., Maier, S., Pietsch, J., Härting, R.-C.: Big data as strategic enabler - insights from central european enterprises. In: Abramowicz, W., Kokkinaki, A. (eds.) BIS 2014. LNBIP, vol. 176, pp. 50–60. Springer, Heidelberg (2014)

    Chapter  Google Scholar 

  35. Codd, E.F.: Relational Completeness of Data Base Sublanguages. IBM Corporation, San Jose (1972)

    Google Scholar 

  36. Davenport, T.: The New World of “Business Analytics”. International Institute for Analytics (2010)

    Google Scholar 

  37. Kemper, H.-G., Baars, H., Lasi, H.: An integrated business intelligence framework. In: Rausch, P., Sheta, A.F., Ayesh, A. (eds.) Business Intelligence and Performance Management, pp. 13–26. Springer, London (2013)

    Chapter  Google Scholar 

  38. Schmidt, R., Sotzki, M.W., Jugel, D., Möhring, M., Sandkuhl, K., Zimmermann, A.: Towards a framework for enterprise architecture analytics. In: Grossmann, G., Hallé, S., Karastoyanova, D., Reichert, M., Rinderle-Ma, S. (eds.) 18th IEEE International Enterprise Distributed Object Computing Conference Workshops and Demonstrations, EDOC Workshops 2014, Ulm, Germany, 1–2 September 2014, pp. 266–275. IEEE Computer Society (2014)

    Google Scholar 

  39. Friedland, A., Hampe, J., Brauer, B., Brückner, M., Edlich, S.: NoSQL: Einstieg in die Welt nichtrelationaler Web 2.0 Datenbanken. Carl Hanser Verlag GmbH & CO. KG, Munich (2011)

    Google Scholar 

  40. McCarthy, J.: The Computer Utility Could Become the Basis of a New and Important Industry. MIT Centennial, Harvard (1961)

    Google Scholar 

  41. Möhring, M., Koot, C., Schmidt, R., Stefan, M.: Public-Cloud-Angebote: Kostenorientierte Entscheidungskriterien für kleine und mittlere Unternehmen. Controlling - Zeitschrift für erfolgsorientierte Unternehmensteuerung 25, 619–624 (2013)

    Google Scholar 

  42. Härting, R.-C., Möhring, M., Schmidt, R., Reichstein, C., Keller, B.: What drives users to use CRM in a public cloud environment? – insights from European experts. In: Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS), Kauai. IEEE (forthcoming)

    Google Scholar 

  43. Facebook: Facebook 2012 Annual Report. Facebook (2012)

    Google Scholar 

  44. Andrew, P.: McAfee: Enterprise 2.0: the dawn of emergent collaboration. MIT Sloan Manage. Rev. 47, 21–28 (2006)

    Google Scholar 

  45. Granovetter, M.: The strength of weak ties: a network theory revisited. Sociol. Theor. 1, 201–233 (1983)

    Article  Google Scholar 

  46. Benkler, Y.: The Wealth of Networks: How Social Production Transforms Markets and Freedom. Yale University Press, New Haven (2006)

    Google Scholar 

  47. Tapscott, D., Williams, A.: Wikinomics: How Mass Collaboration Changes Everything. Penguin, New York (2006)

    Google Scholar 

  48. Welbourne, E., Battle, L., Cole, G., Gould, K., Rector, K., Raymer, S., Balazinska, M., Borriello, G.: Building the Internet of Things using RFID: the RFID ecosystem experience. IEEE Internet Comput. 13, 48–55 (2009)

    Article  Google Scholar 

  49. Richardson, M., Wallace, S.P.: Getting Started with Raspberry Pi. O’Reilly Media, Sebastopol (2012)

    Google Scholar 

  50. O’Halloran, D., Kvochko, E.: Industrial Internet of Things: Unleashing the Potential of Connected Products and Services. World Economic Forum

    Google Scholar 

  51. Baines, T., Lightfoot, H., Smart, P.: Servitization within manufacturing: exploring the provision of advanced services and their impact on vertical integration. J. Manuf. Technol. Manage. 22, 947–954 (2011)

    Article  Google Scholar 

  52. Taylor, F.W.: The Principles of Scientific Management, vol. 202. Harper & Brothers, New York (1911)

    Google Scholar 

  53. Shiomi, H., Wada, K.: Fordism Transformed: The Development of Production Methods in the Automobile Industry. Oxford University Press, Oxford (1995)

    Google Scholar 

  54. Baldwin, C.Y., Woodard, C.J.: The architecture of platforms: a unified view. In: Gawer, A. (ed.) Platforms, Markets and Innovation, pp. 19–44. Edward Elgar, Cheltenham (2009)

    Google Scholar 

  55. Eisenmann, T.R.: Managing proprietary and shared platforms. Calif. Manage. Rev. 50, 31–53 (2008)

    Article  Google Scholar 

  56. Metcalfe, B.: Invention is a flower, innovation is a weed. Technol. Rev. 102, 54–57 (1999)

    Google Scholar 

  57. Provost, F., Fawcett, T.: Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking. O’Reilly Media, Sebastopol (2013)

    Google Scholar 

  58. Smith, A.: An Inquiry into the Nature and Causes of the Wealth of Nations. Methuen, London (1776/1937)

    Google Scholar 

  59. Taylor, F.W.: The Principles of Scientific Management. General Books LLC, Memphis (2010)

    Google Scholar 

  60. Vargo, S.L., Lusch, R.F.: The four service marketing myths: remnants of a goods-based manufacturing model. J. Serv. Res. 6, 324–335 (2004)

    Article  Google Scholar 

  61. Vargo, S.L., Lusch, R.F.: Evolving to a new dominant logic for marketing. J. Mark. 68, 1–17 (2004)

    Article  Google Scholar 

  62. Vargo, S., Lusch, R.: Service-dominant logic: continuing the evolution. J. Acad. Mark. Sci. 36, 1–10 (2008)

    Article  Google Scholar 

  63. Ritzer, G., Jurgenson, N.: Production, consumption, prosumption the nature of capitalism in the age of the digital “prosumer”. J. Consum. Cult. 10, 13–36 (2010)

    Article  Google Scholar 

  64. Iyengar, S.S., Lepper, M.R.: When choice is demotivating: can one desire too much of a good thing? J. Pers. Soc. Psychol. 79, 995 (2000)

    Article  Google Scholar 

  65. Shah, A.M., Wolford, G.: Buying behavior as a function of parametric variation of number of choices. Psychol. Sci. 18, 369–370 (2007)

    Article  Google Scholar 

  66. Technology, C.©.M.I. of, reserved, 1977–2015 All rights: Is Your Business Ready for a Digital Future? http://sloanreview.mit.edu/article/is-your-business-ready-for-a-digital-future/

  67. Morozov, E.: Why the internet of things could destroy the welfare state. http://www.theguardian.com/technology/2014/jul/20/rise-of-data-death-of-politics-evgeny-morozov-algorithmic-regulation

Download references

Author information

Authors and Affiliations

  1. Munich University of Applied Sciences, Lothstrasse 64, 80335, Munich, Germany

    Rainer Schmidt, Michael Möhring & Florian Bär

  2. Reutlingen University, Reutlingen, Germany

    Alfred Zimmermann

  3. Aalen University of Applied Sciences, Munich, Germany

    Barbara Keller

  4. University Paris 1 Panthéon-Sorbonne, Paris, France

    Selmin Nurcan

Authors
  1. Rainer Schmidt
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Alfred Zimmermann
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Michael Möhring
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Selmin Nurcan
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Barbara Keller
    View author publications

    You can also search for this author in PubMed Google Scholar

  6. Florian Bär
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Rainer Schmidt .

Editor information

Editors and Affiliations

  1. DICIEAMA, University of Messina, Messina, Italy

    Antonio Celesti

  2. Software Evolution and Architecture Lab, University of Zürich Software Evolution and Architecture Lab, Zürich, Switzerland

    Philipp Leitner

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing Switzerland

About this paper

Cite this paper

Schmidt, R., Zimmermann, A., Möhring, M., Nurcan, S., Keller, B., Bär, F. (2016). Digitization – Perspectives for Conceptualization. In: Celesti, A., Leitner, P. (eds) Advances in Service-Oriented and Cloud Computing. ESOCC 2015. Communications in Computer and Information Science, vol 567. Springer, Cham. https://doi.org/10.1007/978-3-319-33313-7_20

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-33313-7_20

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-33312-0

  • Online ISBN: 978-3-319-33313-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation